Rosemary Mac Cabe

Hemlines, heels and haute couture – your daily dose

Louis Vuitton S/S 2014: Marc’s muses

The French fashion house’s spring/summer campaign focuses on the women who inspired Jacobs during his tenure

Tue, Jan 7, 2014, 07:30


The press release accompanying shots from Louis Vuitton‘s brand spanking new advertising campaign says that Marc Jacobs dedicated his final collection for the French fashion house to the women who inspire him – so it makes sense that the campaign should follow suit.

So we’re talking Catherine Deneuve, Sofia Coppola, Gisele Bundchen, Fan Bingbing, Caroline de Maigret and Edie Campbell, who opened the final Louis Vuitton show for Jacobs.

As ad campaigns go, I’m a big fan of this one – which debuts in February issues of your fashion glossies – for the variety of women on show and the “realness” of the portraits, which were shot by Steven Meisel.

Coppola’s portraits may just be my favourites – that red lip! That slicked-back hair! It probably should be noted that the women are all posing with this season’s variations on Louis Vuitton’s classic Noé bag, in feathered or studded alligator, Sprouse sequins or (above) the signature monogram canvas trimmed with black leather.

So what do you reckon? Are you a fan of the new LV ads? (More importantly from the brand’s point of view, would they entice you to go out and blow €1k-plus on a new Noé?)

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