Rosemary Mac Cabe

Hemlines, heels and haute couture – your daily dose

Ponies, birds and dogs at the table: Mulberry S/S 2014

Cara Delevingne is the star of Mulberry’s latest advertising campaign – with some furry friends

Fri, Jan 3, 2014, 20:59

   

It’s that time again – seasonal ad campaign time – when the bigwigs in fashion get to see their work made flesh, so to speak, in glossy ad campaigns from here to, well, everywhere. First up it’s Cara Delevingne’s turn to shine (again) in the ad campaign for Mulberry S/S 2014, shot by Vogue favourite Tim Walker.

The campaign is a nice one: cute and fresh and utterly in keeping with the fashion house’s own “brand” – lots of attention to leather and accessories, and a smattering of cute animals to keep things twee in a distinctly British way.

The stars of the show are – no surprises here – the handbags, from the fiery red striped Bayswater (top) to the boxy Kensal shoulder bag (above) and the Kensal again, in fiery red this time, below.

The oft-reported problem with Mulberry, of course, is that the prices have been hiked up astronomically in the past five years and it’s now pricing itself beside the likes of Louis Vuitton and Chanel, without (quite) the cachet. Where an Alexa once cost around €795, you won’t get change from €1,000 for any of Mulberry’s handbags – and that’s even if you make the trip down to the outlet in Kildare Village.

It’s also the final collection under the creative directorship of Emma Hill, who left the British label after the S/S 2014 collection, and, at least according to the fashion media, has yet to be replaced. Where to next for Mulberry?

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