Rosemary Mac Cabe

Hemlines, heels and haute couture – your daily dose

First look: Topshop’s winter campaign

For winter 2013, Topshop has pulled out all the stops, catering for every possible high-street shopper

Tue, Nov 19, 2013, 07:30

   

The folks at Topshop have been relatively quiet of late – there’s been no JW Anderson collection for us to get excited about, for example, and attentions seem to have been focused on the shop’s Stateside openings (and its upcoming collaboration with, yawn, Kate Moss) – so my interest was piqued when the new lookbook, for winter 2013, landed in my inbox.

My enthusiasm was tempered, however, by the downright confusion of this latest lookbook. Of course, it’s aesthetically spot-on: Topshop has never cut corners when it comes to art direction, photography, models, styling . . . But there’s just so much going on, and several looks (such as those above) that look as if they could have come straight from a brand’s S/S catalogue.

Then there are looks that are so Christmassy they may as well be wrapped in tinsel. Take that strapless dress, for example, which could only find its place in December-time – those appliqués could have come from my Christmas-decoration box. And all of the Christmas-time cues are there: faux fur, metallic fabrics, velvets and sequins.

Next up? The slightly grungy, 1980s-themed portion of the season. For Topshop, the immense variety in this imagery makes a lot of sense; it’s been a good few years since Topshop has done one, or even two (three, four . . .) distinct “look” per season, and it’s very careful to cater to as many people as it possibly can.

Make-up wise, these are looks I’ll most definitely be channelling this Christmas season: a dark burgundy lip paired with slicked-back hair and super-strong brows (at least in the centre image). As an aside, I’m going for HD Brows today at Empower Studios and will report back ASAP on the success, or otherwise, of my endeavour. My mission statement is, for the record: Sarah Morrissey eyebrows.

I’d ask if there’s anything here that appeals to you, but there has to be at least one thing, regardless of what kind of winter dresser you are. What I might ask, instead, is: does Topshop’s huge range of styles appeal to you, or are you put off by the fact that you have to sift through tonnes of things you don’t like before you find something you do?

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