Rosemary Mac Cabe

Hemlines, heels and haute couture – your daily dose

Stay calm! It’s the Harvey Nichols summer sale

The UK-based superstore has just released its summer sale imagery, and it’s as eyecatching as always

Tue, Jun 11, 2013, 07:30


Harvey Nichols is one of those brands that always – and I mean always – comes up with exciting advertising campaigns for its in-store activities. Remember these? Well its come a-cropper with the latest ads, for the Dundrum (and nationwide in the UK) shop’s summer sale, with up to 50 per cent off labels including MSGM (above), Valentino (below) and Zegna Sport (bottom).

Do these kinds of ads make you more likely to shop in HN, do you think? Or do they just do a great job of grabbing your attention and making you aware that there is a sale going on?

(For my part, I’ll be avoiding the sales like the plague – trying to downsize my wardrobe and upsize my bank balance!)