Spring/summer at Reiss
Reiss isn’t reinventing the wheel with its latest collection – but it is doing what it does best (at a price)
It’s been a good couple of years for Reiss, the high-end high-street store founded in 1971 and specialising in well made, high-quality garments at a (relatively) low price – it pitched itself as being on the high street, without being of the high street.
Of course, while the recession has been immensely good for the likes of Penneys and Boohoo.com, it has been troublesome for French Connection and Monsoon – the high-street labels that had themselves financially pegged somewhere between average and expensive.
So one has to wonder just how much Kate Middleton has had to do with Reiss’s survival in a now more-cut-throat-than-ever retail environment. When queenie-in-waiting wore its white dress for her Mario Testino engagement portrait, the retailer’s site crashed. The dress sold out almost instantly.
For this spring/summer, Reiss is sticking to what it does best: great tailoring, understated prints and cool separates, for a customer who knows what she wants – and, crucially, has the money to buy it. We’re talking fitted dresses, little blazers and slick leather jackets, and of course the 1971 range, introduced in the late noughties as a “diffusion” range of lower-priced items with the distinctive Reiss footprint (although a leather jacket from the same range will set you back a cool €545).
For the full set of pics (including the oh-so-neglected menswear) check out our Facebook.