Rosemary Mac Cabe

Hemlines, heels and haute couture – your daily dose

First look: Penneys goes to the beach for its high summer campaign

There’s more to Penneys’ summer range than cut-price crop tops, swimsuits and cut-off shorts

Fri, Mar 22, 2013, 07:30


The lookbook for Penneys’ high summer collection has just dropped, and to say I’m jealous of the team that jetted off to warmer climes to shoot this would be an understatement. It looks gorgeous – and would definitely be a welcome relief from these torrents of rain!

For high summer, Aztec prints are going to be really big in the cut-price retailer’s trend arsenal, but add to that some prairie influence (thanks, Isabel Marant) and, of course, the annual “festival” theme and you have a huge variety that will surely have something for everyone.

For my part, I’ve been on a bit of a Penneys detox lately, trying to buy only pieces I truly love. As a result, I have a metallic jumper I picked up last A/W that’s really earning its keep, being teamed with shirts and statement necklaces at least once a week; a pair of red and blush-pink heels that have yet to get their maiden voyage but are a dead ringer for Céline and therefore worth their weight in gold; and a few of those aforementioned statement necklaces.

Are you a big Penneys fan or, like me, are you trying to show some restraint?