Rosemary Mac Cabe

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It’s confirmed: Beyoncé is the face of H&M’s summer campaign

All hail Queen Bey – H&M’s new poster girl

Thu, Mar 21, 2013, 10:53


Despite protestations to the contrary, Beyoncé was this morning revealed as the face of H&M‘s summer campaign. Cue lots of speculation – and Shape magazine covers – about how she got her post-baby body.

Shot by Inez van Lamsweerde and Vinoodh Matadin, the campaign will be subtitled “Beyoncé as Mrs Carter in H&M”, which the company says is some advanced way of suggesting that all kinds of everybody can wear H&M’s summer duds – instead of, y’know, cashing in on the name of Beyoncé’s sold-out tour.

Either way, exciting! Or, y’know, not.

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