Rosemary Mac Cabe

Hemlines, heels and haute couture – your daily dose

Consider my socks knocked off: Ecco’s cool, crisp and covetable S/S 2013 collection

Slick shapes, cool cuts and wearable designs – could it be that Ecco has come of age?

Thu, Mar 21, 2013, 10:45

   

When I moved in with my boyfriend, one of the first things I did was instagram a picture of our shoes, side by side inside the door. Mine were leopard-print TOMs; his were brown Eccos. Hilariously, a lot of the comments revolved around his choice of footwear – one friend told me to run for the hills: “You’ll never be happy with a man who wears Eccos.”

But the high-tech, high-comfort footwear label has come a long way from the orthopedic shoes of yore, and today’s selection is really rather chic, closer to the Camper model than the Dr Scholl‘s. And this S/S campaign has made me fall head over heels for Eccos – check out those Tods-alike loafers, for example, at a fraction of the price; or the cute-as-a-button duck-egg blue flats, with an Acne-alike ugly round toe. LOVE.

(It doesn’t hurt, of course, that this campaign is reminiscent of Cos in its cool, clean Scandi feel.)