Checking in at the Lucy Choi showroom in London
A look at new designs by London shoe designer Lucy Choi, niece of Jimmy Choo, whose designs are now stocked at Arnotts.
I was on a bit of a whistlestop London tour this weekend – I went mainly for pleasure but, as with so many things, ended up fitting in a little work, in the form of a very lovely breakfast meeting with the lovely Aoife from Asos at the charming Botanist on Sloane Square, followed by a good ol’ show’n'tell session at the showrooms of the lovely Lucy Choi, niece of Jimmy Choo and shoe designer extraordinaire.
Choi’s designs are at Arnotts and Harvey Nichols in Dublin, and she describes her designs are being in the “affordable glamour” bracket – at around €200, they’re not “cheap” shoes, by any means, but they’re made using the best materials and the knowledge Choi gleaned as MD at French Sole. Above you’ll see a variety of the designs for spring/summer – we’re talking metallic fabrics, low wedge heels (which I’d say will sell really well in Dublin and, well, anywhere with cobbled streets!) and mid heels. It has taken me a while to get on board with the mid heel, I’ll admit, but I couldn’t resist picking up a pair of Choi’s mid-heeled, pointy-toed stilettos and will report back on how we get on together!
And now for A/W – typically, we see a turn towards the dark side but there are also some real bright spots – glitter, glitter and more glitter! The pumps on the bottom right were especially gorgeous; that’s navy velvet you see, with a navy leather accent on the heel. The Pied Piper-esque designs on the top right and left are very much inspired by Marc Jacobs’ last collection, and it will be interesting to see them picked up and reinterpreted on the high street.
If you fancy taking a closer look at Choi’s designs, they’re instore now – with more to come between now and the high summer (April-May). lucychoilondon.com