Rosemary Mac Cabe

Hemlines, heels and haute couture – your daily dose

T&A – what occupies your thoughts the most?

This thought-provoking ad from Singapore’s Breast Cancer Foundation really lends some perspective to the question: does my bum look big in this? The campaign, which aims to raise awareness of breast cancer and, really, of the importance of thinking about …

Fri, Feb 8, 2013, 11:30

   

This thought-provoking ad from Singapore’s Breast Cancer Foundation really lends some perspective to the question: does my bum look big in this? The campaign, which aims to raise awareness of breast cancer and, really, of the importance of thinking about your breasts, takes some fairly common female concerns and turns them on their, well, tits.

It’s safe to say you probably won’t look at your nipples the same way again for a while, instead wondering what they’d look like as a hair slide, a button on a pair of jeans or (my favourite) a large pimple.  Yeesh!

Titty jokes aside, this is sheer genius – the ads are so eye-catching and thought-provoking, and show that there really is a smart and innovative way of using women’s tits in ad campaigns. This is it.