Rosemary Mac Cabe

Hemlines, heels and haute couture – your daily dose

Your Beauty – coming to a Marks & Spencer near you, soon

Marks & Spencer has just started to roll out Your Beauty, its brand spanking new beauty hall that stocks a seriously wide range of cult and hard-to-find brands, alongside its own Limited Collection et al. I popped along the other …

Wed, Feb 6, 2013, 11:30

   

Marks & Spencer has just started to roll out Your Beauty, its brand spanking new beauty hall that stocks a seriously wide range of cult and hard-to-find brands, alongside its own Limited Collection et al. I popped along the other day to Jervis St, the first Irish store to get the full Your Beauty experience, to see what was going on and why we should be excited (and we should!).

When I first got the invite, I assumed that I was rocking up to see some new makeup from Limited Collection, and so I wasn’t excessively excited (although I do love Limited Collection, so I was enthusiastic about the whole thing all the same). I got such a shock when I saw the beauty hall, which looks seriously high end and has such an amazing range of products and brands that I either love or don’t know yet (but feel like I will love).

It has Nuxe, for example, which I’ve previously stocked up on while in France; Filorga, another French brand that I’m currently trying (and loving); and Roger & Gallet, another French perfumer based in Paris. On the make-up front, we’re talking, yes, Limited Collection, but also Diego della Palma (gorgeous packaging) and Leighton Denny nails.

And the Limited Collection range itself looks great – they had some seriously cute kitschy bits going on for Valentine’s Day (keep an eye on next Monday’s paper for a V Day inspired shoot by the way!) with which I was particularly enamoured.

In short, Your Beauty is, quite simply, a fabulous addition to Marks & Spencer, pushing it further on its way to becoming a whole lifestyle store, with everything from food to fashion and, now, beauty and skincare brands you won’t find anywhere else. And that is not marketing spiel, incidentally – I was truly really impressed with what I saw. Check it out yourself if you don’t believe me!