It seems oxymoronic, somehow, that advertising can be inspiring – or, at the very least, as if I am some simpleton who cannot resist the lure of an advertisement designed specifically to appeal to (and perhaps inspire) my demographic. So far, so predictable.

In any case, I am eschewing any sense of shame at my own predictability / stupidity and sharing with you some S/S advertising that’s got me excited and, yes, inspired, about the season ahead: Max Mara (above; full set here) and Mulberry (here).

And what about Mulberry’s Willow tote (above)? I’ll admit I wasn’t sure about it when I first saw it on the catwalk back in September, but these Tim Walker images are really selling it to me. (Yes, yes, I know that’s the point.)

Are you into SS yet or are you still AW in your brain? (Or do fashion seasons matter to you at all?)