Rosemary Mac Cabe

Hemlines, heels and haute couture – your daily dose

A year in statistics: 2012 on Fash Mob

(This is what Christmas looks like in Kildare, in the bosom of my family.) In the winter of my youth, I have finally figured out how to read Google Analytics, and what better day than Christmas Day to tell you …

Tue, Dec 25, 2012, 14:10

   

(This is what Christmas looks like in Kildare, in the bosom of my family.)

In the winter of my youth, I have finally figured out how to read Google Analytics, and what better day than Christmas Day to tell you all about how Fash Mob fared this year? Which blog posts got the most traffic? How many people visited the site? What did they search for? (And so on, and so forth.) Plus, for those of you yearning to take some time away from the family, this will give you a good chance to revisit the most-read, the most-googled, and the most-proud-of (there will be some overlap, don’t worry).

Happy Christmas to you and yours, by the way, I hope Santa was as good to you as you expected. Without further ado . . .

Fash Mob had, in my view, a pretty good year. Not Daily Mail good, but good all the same. It got 372,337 unique users over 2012, meaning that more than one third of one million people tuned in. Not like the Daily Mail, then, or even my arch nemesis The Blonde Salad, but something to be proud of.

You readers were selective about what you read, and the top 10 Fash Mob posts of 2012 were:

1. Kristen Stewart’s supermodel-esque appearance at an early On the Road premiere

2. That time I met Victoria Beckham and Harper at Brown Thomas (see also: proudest moments)

3. Karlie Kloss naked in Italian Vogue

4. Julia Restoin Roitfield in pre-pregnancy nude photo cliché

5. My list of the 10 Irish instagrammers you should be following

6. Kate ‘n’ Wills’ honeymoon photographs are featured in Aussie magazine

7. The lowdown on the 2012 VIP magazine Style Awards at the Shelbourne

8. My piece on nudity, magazines and plus-size models

9. Anja Rubik’s Met Gala dress (and hip-bones)

and

10. My picks from the Irish Blog Awards longlist

And, for kicks, the most searched terms? Irish Times, Kristen Stewart, Victoria Beckham and Harper Beckham ranged among the highest.

Last but not least, the busiest day at Fash Mob towers was September 5th, 2012, when I wrote about H&M’s great A/W collectionwaxed lyrical about M&S’s new size-friendly ad campaign; previewed the All Saints A/W lookbook; and listed the top 10 Irish instagrammers out there.

Thank you all for reading Fash Mob this year. Thanks for your Facebook comments, your tweets and your comments here, and thanks for (very occasionally) recognising me on the street. I appreciate it and hope to make 2013 Fash Mob’s best year yet.

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