Perfect for the holidays: Tommy Hilfiger’s Snow Chic collection
Tommy Hilfiger is a brand that I would definitely associate with a very preppy aesthetic – an aesthetic that is not really to my taste. The colours red, navy and white are synonymous with the all-American brand, which seems to …
Tommy Hilfiger is a brand that I would definitely associate with a very preppy aesthetic – an aesthetic that is not really to my taste. The colours red, navy and white are synonymous with the all-American brand, which seems to pride itself on eschewing family values and a love of the outdoors. To a certain extent, so, the new Snow Chic collection isn’t a major departure from form – but in terms of aesthetics and design, it’s a relaxed, vacation-loving Hilfiger crew that we haven’t seen too much of in recent highly-tailored collections.
We’re talking Alpine-themed separates for ski and après, Fair Isle knits, the ubiquitous Hilfiger check and hooded down parkas, as well as more muted pieces of tailoring for Snow Chic after nightfall. The campaign itself is beyond impressive, with the usual Hilfiger attention to detail and the family looming large, a motif that has been borrowed by hundreds of brands of late – in particular one Brown Thomas, whose impressive A/W ads take more than one leaf out of the Hilfiger rulebook. I had a really interesting chat with the Irish Hilfiger PR about the Hilfiger family – apparently they all have names and back stories, which will make an interesting post in and of itself – you’ll have to watch out for it in the New Year!
This gorgeous Fair Isle knit men’s cardigan is one of my favourite in the entire collection, and the piece I spied Declan Leavy picking up for his wintertime cosying up. This pattern also adorns a gorgeous scarf, and a knitted trapper-style hat. It’s one of the central patterns in the collection, and synonymous with 1980s-style ski season.
So what do you think? Is Snow Chic a collection you’ll be checking out? Oh, and have you entered my Saba competition?