Rosemary Mac Cabe

Hemlines, heels and haute couture – your daily dose

Marks & Spencer’s S/S 2013 vision

Following on from yesterday’s look at House of Fraser’s delicious S/S 2013 lookbook, there’s a more eclectic offering from Marks & Spencer. It’s no big secret that the British behemoth has been struggling to bring in the sales of late, …

Wed, Dec 12, 2012, 07:30

   

Following on from yesterday’s look at House of Fraser’s delicious S/S 2013 lookbook, there’s a more eclectic offering from Marks & Spencer. It’s no big secret that the British behemoth has been struggling to bring in the sales of late, and it’s both surprising and unsurprising. How so, you ask? Well, it has some great designs to offer. Its Limited Collection is consistently brilliant. Its underwear is top notch. Its hosiery is great. Its footwear, in case you haven’t ventured in of late, is brilliant. And when it comes to wardrobe staples such as coats and party dresses, it’s hard to beat. (Plus, I’m sure you’ve heard me go on – and on – about its five-pocket jeggings.)

But it has too much going on. Between Autograph, Per Una, Limited Collection, M&S Woman and more, it’s a confusing offering for the customer. Do I trust that I’m buying edgy designs from Limited Collection when, across the way, an old dear is buying a single-breasted wax jacket? Who is Marks & Spencer for? Maybe the problem is that it’s been trying to be for everybody, and while its S/S 2013 lookbook doesn’t exactly dispel that myth (I’ve just spent about an hour trying to guess what picture is from which line, like an interminable and rather un-fun jigsaw puzzle), there’s no doubting that the design offering has gone up a serious couple of notches.

Not to mention imagery such as this – hallo, can we say slick? I’ve never ever wanted to own a black suit (until now). And that bag? Stunning.

There’s also a playfulness to this lookbook that we haven’t quite seen from M&S (just yet). Check out the full lookbook over on Fash Mob’s Facebook page.

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