Rosemary Mac Cabe

Hemlines, heels and haute couture – your daily dose

Mullets, blue eyeshadow, knee-high socks and sheer crop tops – has Topshop finally lost the plot?

There was a time, not so long ago, when Topshop was my number one go-to high-street store. I bought everything there, from shoes to handbags, dresses to jeans and winter coats. I went in and felt at home; I could spend …

Tue, Dec 11, 2012, 07:30

   

There was a time, not so long ago, when Topshop was my number one go-to high-street store. I bought everything there, from shoes to handbags, dresses to jeans and winter coats. I went in and felt at home; I could spend hours in their Jervis St shop (despite the crippling heat) and, when the Stephen’s Green shop opened, I felt as if I had died and gone to heaven! So, well, where did it go so wrong for the beautiful love that was going on between Topshop and me?

At some stage over the past decade, Topshop decided that it wanted to be higher fashion than just plain ol’ high street – and, no doubt about it, it’s a formula that has worked for its sales, for its street cred, and for its celebrity following. But it just hasn’t worked for me. I like to find standout pieces that I’m going to mix and match in a way that works for me, but there’s something about Topshop’s London street kid at a disco vibe that just doesn’t wash with me – over the past few years I’ve seen myself move further and further away from Topshop and towards Warehouse, Oasis and Zara.

And then I wonder: is it my age? Going into Topshop now makes me feel several things: too old, too fat and too uncool. It’s definitely huge among the 16-25 women, but am I, at 27, a little past it?

And don’t get me wrong – I am definitely still a Topshopper. Just not at all as much as I used to be, and not with the approaching-religious fervour I used to feel for it. Are you still team Topshop or have you, too, moved on?