Rosemary Mac Cabe

Hemlines, heels and haute couture – your daily dose

A House of Fraser perspective on S/S 2013

In a few short weeks, we’ll be knee-deep in S/S 2013 and talking colour, pattern and blue, blue, blue – but as it stands, House of Fraser is one of the first past the post in terms of lookbooks, and …

Tue, Dec 11, 2012, 07:30

   

In a few short weeks, we’ll be knee-deep in S/S 2013 and talking colour, pattern and blue, blue, blue – but as it stands, House of Fraser is one of the first past the post in terms of lookbooks, and there’s no surprise that its styling and photography is top notch. It’s rare that I’d see a lookbook and want to sing, head to toe, from its hymn-sheet, word for word, but in this case I literally want to buy every single item in these photographs and wear them exactly as they are shown here. Job well done, I’d say.

In terms of S/S messages, it’s clear: throw out the rulebook. We’re talking colour, we’re talking pattern, we’re talking structure and shape, tailoring, we’re talking pattern clashes and strong florals. It’s a bit like if Cos and Whistles combined with a big dollop of vintage John Lewis floral patterns. Delightful.

For more shots, the whole lookbook is on Fash Mob’s gloooooorious Facebook page.