Puma, Professor Green and the honey badger
As part of this London trip with Puma – about which I will continue to go on, soz – we got a preview of the sports brand’s new collaboration, with London superstar (and Mr Millie Mackintosh) Professor Green. There are …
As part of this London trip with Puma – about which I will continue to go on, soz – we got a preview of the sports brand’s new collaboration, with London superstar (and Mr Millie Mackintosh) Professor Green. There are very few of you who won’t have heard of the English rapper responsible for remixing that INXS song, releasing Just Be Good to Green with Lily Allen, and who has been fairly vocal about his personal struggle to come clean and live the good life, for want of a better cliche. But aside from all of his chart success, he’s somehow managed to maintain a certain amount of streed cred, so for Puma, this collaboration is a really smart one.
The range, which launches on Asos on Monday, is based around the honey badger, a mammal of which the Prof is meant to be quite enamoured. Like any badgers, it’s fiercely territorial and not the cuddly badger of our Enid Blyton upbringings. The collection, therefore, has the honey badger as a motif through a lot of the designs, but also focuses on quite an urban, utilitarian feel, using tough fabrics as well as the standout print of the purple and green camo, seen above in a unisex tee, close-up below.
I’m feeling quite enamoured myself, of this collection, which is smart and cool – and of course it helps that I’m a big Professor Green fan. If you ever get the chance to see him live, do it; he was the highlight of Oxegen 2011 for me (although there wasn’t a whole lot of tough competition, truth told).
More badgers … it’s interesting that animal motifs have become so popular in recent months. Burberry’s owl sweater has spawned 10,000 copycats and there are swallows, puppy dogs, fish etc all over the high street. I quite like animal prints (and embroidery, motifs, especially a furry dog appliqué that can be stroked and cuddled), but there is the worry that you can come off a bit childish. In this case, I think the honey badger motif is just graphic enough to stay quite tough and urban.
What do you think? Are you a fan of the collection?
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