Rosemary Mac Cabe

Hemlines, heels and haute couture – your daily dose

For the first time – the full story of Chanel No 5

This past week, the geniuses behind Chanel‘s marketing released this video – so sweet, so intriguing, so to-the-point. Though I’d be kidding myself (and you) if I pretended this video is much more than another marketing ploy to get more …

Mon, Oct 8, 2012, 10:30

   

This past week, the geniuses behind Chanel‘s marketing released this video – so sweet, so intriguing, so to-the-point. Though I’d be kidding myself (and you) if I pretended this video is much more than another marketing ploy to get more publicity for the luxury French brand, something about it feels that little bit different. The video itself moves from frame to frame quickly, throwing out facts and figures in such a simple way (with great typography) while giving us just the right amount of information to keep us interested, without overloading or bombarding us with celebrity endorsements and shimmering imagery that means nothing.

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What’e even better about this video is that it really, really makes me want to buy Chanel No 5. More than that, I want to be “a Chanel No 5 wearer”, whatever that means. I want to buy into its history, its heritage, the sense of tradition that goes along with it. And though I know that all this means is that this marketing video has achieved its aim, I don’t care – I feel like, in terms of PR victories, theirs is well deserved.

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