Anna dello Russo at H&M – the verdict
Anna dello Russo’s collaboration with H&M launched this morning, with the usual wristbands’n’queues fanfar on South King Street. I know that from hearsay; I was in bed when the whole thang was going down. Despite the fact that I did …
Anna dello Russo’s collaboration with H&M launched this morning, with the usual wristbands’n'queues fanfar on South King Street. I know that from hearsay; I was in bed when the whole thang was going down. Despite the fact that I did go along to the equally tackorama Versace collection, there was something about the ADR items that left me, if not quite cold, then definitely lukewarm. All that said, when I found myself around the corner, helping a friend (let’s call her . . . Shmiara) find an outfit for a date tomorrow night in Oasis, I decided that I’d better pop in. And what did I discover?
Well, my theories were confirmed: Ireland is not that crazy about ADR. Annemarie got a few snaps of early risers at this morning’s launch, but by the time I headed over at around 2pm, the queues (if they existed) had abated and all that was left was a sad looking velvet rope, an even sadder looking security guard and, oh, approximately seven million boxes containing bracelets, necklaces, earrings, sunglasses, shoes and that feathered headpiece.
The boxes were most definitely a problem; they made it almost impossible to see what you were looking for, and not all shelves had index cards beneath them, meaning sifting through the items required a lot of box-opening and shuffling around. It wasn’t all that much work, but it’s definitely not what one expects in H&M. I want my eye to be caught by things, not to have to search through box after box to find something I want.
And when I did shuffle through the boxes, I found a lot of what I expected: largely tacky, over-the-top embellishment with chains, charms, diamante and coloured perspex stones – and though I had seen many a preview, somehow I thought they’d look slightly more high-end than they did. I know, I know: journalist gives out about how cheap the cut-price designer gear is. So sue me.
In the end, these sunglasses (at €39.99) were the only items I would have considered buying – and when I say would have, I mean, if they didn’t make my eyebrows look like embellished slugs. They are pretty slick, but I still think €40 for a pair of shades from H&M is too much, regardless whose name is on the box.
If I’d had a friend named Anna, mind you, I definitely would have invested in this bit of bling – it would be such a perfect birthday present! But not for someone not named Anna, so that rules out everyone I know.
Did you head down to check it out? Are you interested in what you saw?