Rosemary Mac Cabe

Hemlines, heels and haute couture – your daily dose

Style Evolution at WhiteWater Shopping Centre in Newbridge

If you were following my Twitter or Instagram (@rosemarymaccabe) you may have noticed my activity on Saturday centred (if you’ll excuse the pun) around WhiteWater‘s October promotion, Style Evolution. It comprises three weeks of style workshops and one-on-one styling sessions …

Mon, Oct 1, 2012, 11:30

   

If you were following my Twitter or Instagram (@rosemarymaccabe) you may have noticed my activity on Saturday centred (if you’ll excuse the pun) around WhiteWater‘s October promotion, Style Evolution. It comprises three weeks of style workshops and one-on-one styling sessions with Jules Fallon (above, with models Teodora Sutra and Angelica Salamao), as well as a free pamper parlour offering free nails and hairdos, and the chance to win three full outfits courtesy of the centre’s retailers – which include Zara, A|Wear, Debenhams, Marks & Spencer, New Look, Pull & Bear, River Island and Stradivarius (and more).

On Saturday, Jules was giving workshops on how to utilise A/W trends for work, for daytime and for partywear – and she put together some seriously gorgeous looks, including these gold jeans from Oasis, currently on sale.

I really love seeing Irish retailers come up with new and inventive ways to drive shopping in their stores, and Saturday’s event was great – Jules is a seriously engaging speaker, and I say that as someone who watched her give the same workshop four times, and never once seem bored of what she was saying. It was also lovely to see people stop and pay attention – I loved this little girl’s printed tee!

While I was there, I had a wander around, for research purposes, y’see, and was pleasantly surprised by a few things that seem rather unique to WhiteWater. Firstly, the absence of shutters. Shuttered shops seem to be a feature of most shopping centres since the recession hit, even in Dundrum Town Centre, that beacon of consumerism. WhiteWater has 98% occupancy (and one of their latest openings is Burritos & Blues, which just set up shop today – yum!), which is a rare and pleasant sight to see. It also has an area set up with televisions, couches and complimentary newspapers – when I passed by, there were at least 15 men with buggies sitting in their watching the golf. Such a smart idea.

Here’s Teo in a really flattering dress from Carraig Donn – an Irish store in WhiteWater. It also comes in black, and will conceal all manner of tummy-related sins.

Another thing that struck me was, for a regional shopping centre, a lot of its stores are really decent sized and have a great selection. What do I mean by that? Well, often a number of regional stores will have a really paltry selection and be badly laid out; it’s probably because WhiteWater is still relatively new (it opened in 2006), but the stores are all really high spec. I managed to rid myself of some hard-earned cash in H&M (on gorgeous Dannijo-esque necklaces, pics forthcoming), Zara (on a great winter coat) and A|Wear (on a bargaintastic knitted cardigan that reminded me a lot of J Crew).

Have you been to WhiteWater? If you’re heading down in the next fortnight, book in with Jules for a Jean Genie workshop – she’ll help you find a pair of jeans to fit and flatter your figure!

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