Mulberry S/S 2013 – candied caramels, luxe leathers and playful prints
I had initially written “buttery” instead of “luxe” there, then I realised that I – and, I suspect, all of the world – hates the overuse of the word “buttery” when it comes to leathers. If the media was to …
I had initially written “buttery” instead of “luxe” there, then I realised that I – and, I suspect, all of the world – hates the overuse of the word “buttery” when it comes to leathers. If the media was to be believed, leather is more buttery than I Can’t Believe It’s Not Butter. In any case, welcome to S/S 2013, seen through the eyes of Mulberry.
Unlike last season (have I mentioned the time I sat behind Lana del Rey at Mulberry lately?) I didn’t have a chance to attend this season’s Mulberry show, but I did watch on the live stream (which has been a bit of a lifesaver these past few days). And I was pleasantly surprised. While last season’s show was all oversized furs and stomping, clomping down the runway to the strains of Grace Jones, this season was all Always Look on the Bright Side of Life, cutesy prints, toffee-coloured leathers and the odd black’n'white printed suit. In short, unexpected and utterly adorable.
Here’s a cute behind-the-scenes pic – inspiration for this season was taken from a very quaint English place. While last season was all about holidays by the seaside, this season we came ashore and went into floral fields and the British countryside for some cups of tea (in real china, of course).
I love this shot! The calm before the storm. And it really gives a good idea of the variety that Mulberry showed this season in terms of prints, colours and styles – from those slightly hard-edged ankle boots to the very ladylike printed sandals and then the mannish, oversized trousers. There’s truly something for everyone here. Everyone rich, that is.
This, of course, will be next season’s ”it” bag – that’s pretty much guaranteed for Mulberry at this stage. It’s smart having a notebook pocket in the front, as if Mulberry is acknowledging that we’re all busy, working women. Although in my eyes, a busy working woman would like nothing more than a good ol’ shoulder strap.
All of these images are from Mulberry’s fabulous blog, where the team behind the powerhouse brand does what every social media team should do – it curates an image of the Mulberry customer, without sticking strictly to talking only about Mulberry. It’s smart. Very, very smart.