Rosemary Mac Cabe

Hemlines, heels and haute couture – your daily dose

What’s sized between 8 and 16 and aged between 20 and 57?

The models in Marks & Spencer‘s A/W TV ad. Standing ovation for you, kids. This is the crux of what needs to happen in the fashion industry. We don’t need to get rid of “skinny” models. Nor do we need to …

Wed, Sep 5, 2012, 18:11

   
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The models in Marks & Spencer‘s A/W TV ad. Standing ovation for you, kids. This is the crux of what needs to happen in the fashion industry. We don’t need to get rid of “skinny” models. Nor do we need to start putting plus-sized models in the pages of our fashion magazines. We need to get to a point where everybody gets a look-in: short, tall, thin, not-so-thin, pear-shaped, apple-shaped, boyish, curvy . . . running the whole gamut of sizes.

I had a great chat today with Mike O’Brien of Real Beauty Modelling, an agency he’s set up with a view to representing the everywoman, and he has some serious passion for what he’s doing. In launching his agency – via a competition to find suitable girls, in which finalists will have their portfolio photographs taken for free – he’s looking to find women to fill a gap that the market doesn’t know it needs filled. It’s an admirable venture, and one that I hope pays off – I know that I, for one, would be perfectly happy to use more diverse and varied representations of beauty in shoots for print and television!

(As a taster of Friday’s Xposé featuring entrants to the Ilac Fash Dash, check out the beautiful 5ft 1in Bruna, below!)