Rosemary Mac Cabe

Hemlines, heels and haute couture – your daily dose

Sitting in judgment for the Ilac Centre’s Fash Dash event during Dublin Fashion Festival

So here’s one of those sporadic posts I mentioned – to alert you all to the Ilac Centre’s Fash Dash, an initiative they’re getting off the ground as part of Dublin Fashion Festival. The Fash Dash is basically a modelling …

Mon, Aug 27, 2012, 07:30

   

So here’s one of those sporadic posts I mentioned – to alert you all to the Ilac Centre’s Fash Dash, an initiative they’re getting off the ground as part of Dublin Fashion Festival. The Fash Dash is basically a modelling competition that is a real-life version of an America’s Next Top Model “challenge”, with prizes including €1,000 to spend in Ilac stores – that’s River Island, Dunnes, Debenhams and more! – a part in a reality TV show and automatic entry into the Real Beauty Modelling competition.

From now until Friday, September 7th, style scouts will be roaming the Ilac Centre looking for women they think could be in with a chance – and you can also enter online. What we’ll be looking for are strong, confident women who may not fit within the confines of the “straight” modelling ideal, but who have that little something that we think means they could go far!

Plus, a handy sweetener is that four out of the 25 finalists will be chosen to go on a mad “fash dash” in the Ilac and challenged to select an outfit worth €200 from Ilac stores, and they’ll be able to keep the items (all the more reason to pick some fabulous duds!). We’ll be judging finalists on their charisma, confidence, style and, of course, attitude – but listen, above all else, this is the chance for those of you who may have a dream of modelling but have been limited by height, size, your hair (?!) . . . to realise that dream.

And if you don’t realise your dream, well, you may end up with €200 worth of clothes you didn’t have before. And you can’t say fairer than that!

And PS: That’s how The Irish Times tells me to spell “judgment”. I do what I’m told.