Rosemary Mac Cabe

Hemlines, heels and haute couture – your daily dose

The other Knowles sister: Solange Knowles fronts Madewell campaign

You may not know too much about Madewell – despite the fact that we’re living in a global economy and, y’know, the age of the internet, pesky import taxes mean a lot of brands that haven’t appeared on Irish stores …

Mon, Aug 13, 2012, 12:30

   

You may not know too much about Madewell – despite the fact that we’re living in a global economy and, y’know, the age of the internet, pesky import taxes mean a lot of brands that haven’t appeared on Irish stores just aren’t worth taking the online shopping risk for. Madewell might just be one of those, despite the fact that it seems to (a) make really pretty pieces and (b) have those pieces showcased on a few of the best US bloggers.

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Now the US label has harness the Texas cool of Beyoncé’s younger sister, Solange, for its latest ad campaign – and she is adorable in this behind-the-scenes video! Those girls just have the best smile, I’m so jealous. She makes the brand’s pieces – jeans, button-ups and knits with a definite New-York-cool aesthetic – look great, too. And who does love a girl with a ‘fro?