Rosemary Mac Cabe

Hemlines, heels and haute couture – your daily dose

Atterleyroad.com launches – here are my picks!

I have no idea where I heard of Atterley Road or when I signed up for their updates, but today, in my inbox, there it was: “Atterley Road has launched so claim your £25 gift card now.” Top tip, retailers …

Mon, Aug 6, 2012, 13:30

   

I have no idea where I heard of Atterley Road or when I signed up for their updates, but today, in my inbox, there it was: “Atterley Road has launched so claim your £25 gift card now.” Top tip, retailers – it is very unlikely that I will ever receive a discount code, voucher or special offer that I will ignore. So obviously I popped on over to see what Atterley Road had going on.

And let me tell you: it is lovely. “Lovely” sometimes seems a bit of an insipid word, perhaps pleasant, but uninspiring, and in a way these adjectives could be levelled at Atterley Road; it reminds me of the wardrobe of a very stylish 30-something with a really classic dress sense who loves Whistles and Hobbs for workwear, wears Levis, MiH and Petit Bateau at home, and might indulge in a spot of Farhi or Filippa K for a Saturday night.

This is not where you’ll find your standout prints by the likes of Peter Pilotto – nor will you find Markus Lupfer’s sequined vampire kiss sweaters, or 3.1 Philip Lim’s Marvel comic-inspired pieces. But there is something really great about an online store that really knows who its customer is – though I love Asos, for example, I do sometimes find myself exhaustedly trawling through dress after dress before I find one thing I actually like. And, of course, it’s always great to discover new online boutiques. If you’re me and have an online shopping problem.

Given that I do have said online shopping problem, I did some virtual shopping, and picked out the three pieces I would buy, if I hadn’t blown my most recent paycheck on paying for my holiday and, y’know, rent and food.

Left to right: Petit Bateau stripe T-shirt; Filippa K print dress; Hobbs London print silk tee. The good news for you is, I didn’t use my £25 off code – if you see something you fancy, drop me a mail at rmaccabe@irishtimes.com, and it’s all yours! (You have to spend £50 or more.)