Rosemary Mac Cabe

Hemlines, heels and haute couture – your daily dose

Freja Beha Erichsen for Zara A/W 2012

Zara‘s gone very dreamy 1970s for this A/W 2012 campaign, featuring Freja Beha Erichsen. Check out the accompanying video for some very laidback cool and chatting from Freja. It’s not big on the clothes themselves – is that a jacket? …

Wed, Aug 1, 2012, 09:29

   

Zara‘s gone very dreamy 1970s for this A/W 2012 campaign, featuring Freja Beha Erichsen. Check out the accompanying video for some very laidback cool and chatting from Freja. It’s not big on the clothes themselves – is that a jacket? Is it a coat? Is it a shirt? – but maybe Zara has got to the point now where it’s selling a feeling, a lifestyle. We all know what the clothes will be like – and, let’s face it, most of us will never get our hands on the exact items shown in the campaign as they, along with anything in Zara’s windows, sell out in an instant. (I used to work in Zara and we had a wait list for items in the windows – no joke.)