Rosemary Mac Cabe

Hemlines, heels and haute couture – your daily dose

Chloe Sevigny for Miu Miu’s A/W 2012 campaign

It’s official! Chloe Sevigny is the new face of Miu Miu. For the Italian brand’s A/W 2012 collection, it’s employed the artistic vision of Mert & Marcus, along with Sevigny, the indie “it” girl of, eh, forever. If this feels …

Mon, Jul 9, 2012, 15:30

   

It’s official! Chloe Sevigny is the new face of Miu Miu. For the Italian brand’s A/W 2012 collection, it’s employed the artistic vision of Mert & Marcus, along with Sevigny, the indie “it” girl of, eh, forever. If this feels like old news, it could be because these pics emerged last week and I didn’t post about them until now.

Then again! It could be because this isn’t Sevigny’s first go at it with Miu Miu; she starred in the brand’s S/S ad campaign of 1996, a whole 16 years ago. And, let’s be honest, she didn’t look all that different:

These shots were by Juergen Teller, and are distinctly less stylised than the latest ones, but there is a certain joy to her swivel chair and the minimalism of the get-up. And Sevigny brings the same devil-may-care David Bowie esque androgyny each time.

What do you think? Is 16 years long enough of a break for Sevigny to come back and feel fresh? Or are you simply not a fan? Have at it in the comments!

Oh, and big news! Each week, one lucky Fash Mob commenter will be chosen to receive a small goody bag of beauty odds ‘n’ ends that turn up in Fash Mob HQ. And if that’s not an incentive to comment, well, I don’t know what is!

We reserve the right to remove any content at any time from this Community, including without limitation if it violates the Community Standards. We ask that you report content that you in good faith believe violates the above rules by clicking the Flag link next to the offending comment or by filling out this form. New comments are only accepted for 10 days from the date of publication.