Rosemary Mac Cabe

Hemlines, heels and haute couture – your daily dose

The best of the sales: Urban Outfitters’ top three!

I was in Urban Outfitters in Victoria Square, Belfast, last weekend, reminiscing about the month I spent working there as a teenager – each day, the manager would select someone who was looking “really Urban” and commend them on their …

Tue, Jun 19, 2012, 15:30

   

I was in Urban Outfitters in Victoria Square, Belfast, last weekend, reminiscing about the month I spent working there as a teenager – each day, the manager would select someone who was looking “really Urban” and commend them on their “look”. I was commended once, and I was wearing (yes, I remember) a pair of knee-high blue boxing boots, a frayed skirt made out of old rock’n'roll T-shirts and my KISS tee that I loved, and have since (sadly) misplaced.

Y’know, UO is doing really badly; countless articles have been talking a lot about what exactly is going wrong at the US chain, and last weekend’s visit gave me a few ideas. Urban Outfitters seems to target the school-leaving, college-going crowd; kids in their late teens or early 20s who want to look a little bit kooky, a little bit vintage, and not just like everyone else. But it’s failing on a few counts; firstly, real vintage has become so much cooler and more ubiquitous than it was at UO’s height and, secondly, everyone has a lot less money. Teenagers aren’t working part-time as much as they used to be, and they just don’t have the disposable income. UO’s downfall, therefore, has been in its inability to see where the trends are going – a lot of the stuff it is touting is just not wearable for anyone over the age of 22 (ie, people who have money).

All that being said, I did spot a few beautiful bargains on the Urban Outfitters site worth taking a look at, starting with these slick Surface to Air boots, reduced from £300 (yikes!) to £180 (still quite pricey but, y’know, better!). I’m a big ankle-boot fanatic (I own, oh, maybe eight pairs?) and these animal print beauties would look great with jeans and girly dresses. Winner! Next, this Mexican rose tapestry throw is just gorgeous, and a bargaintastic £18 (from £35). I love soft furnishings to really change up a room. Last (but by no means least), this Kimchi Blue floral dress is stunning in real life (I tried it on!), if a little short. I’d say it would best suit petite gals. It’s £25 from £52, making me especially glad I didn’t buy at full price!

Tell me: are you (or were you) an Urban Outfitters fan? (And don’t you think my “Urban” outfit sounds amazing?!)

 

All this week I’m going to be doing daily posts on the best items from some common stores – some online, some terrestrial. Spot an amazing bargain?! Email me the deets at rmaccabe@irishtimes.com and I’ll do my best to include it!