Rosemary Mac Cabe

Hemlines, heels and haute couture – your daily dose

Label love: MSGM

I don’t think any of us really like to think we’re copying someone else, especially when it comes to something as personal as style. So when I realised I was getting quite the yearning for a lot of MSGM in my life, …

Tue, May 22, 2012, 10:30

   

I don’t think any of us really like to think we’re copying someone else, especially when it comes to something as personal as style. So when I realised I was getting quite the yearning for a lot of MSGM in my life, it didn’t take me long to put two and two together and realise that this new love coincided precisely with the injection of MSGM in huge quantities into the wardrobe of one blogger I love to hate*, Chiara Ferragni.

Then I thought about it some more, and got more vexed – MSGM is an Italian company and Ferragni is an Italian blogger, so it wouldn’t take a genius to deduct that they have some kind of sponsorship deal going on, and it’s unlikely that Ferragni is paying for the items she is sporting. Ergo, I have fallen for a very clever, very covert ad. An ad! How embarrassing.

Still, no matter how principled I like to be about these things, there’s no denying that MSGM’s very particular brand of fluoro floral has hit the nail on the fashion head this season, and seems to cover all of the bases Elle magazine tells us we should be covering.

Nor is there any denying that Ferragni wears MSGM damn well. That said, I am of the personal opinion that women of a certain age, size and hair length (read: quite long) can wear almost anything well. You can trade off the long hair for excellent bone structure, just FYI.

MSGM is available at BT2.

* I don’t really hate Ferragni. I am envious of her lifestyle and the fact that Anna dello Russo came to her birthday party and her pug and her frequent sun holidays.

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