Rosemary Mac Cabe

Hemlines, heels and haute couture – your daily dose

H&M’s A/W 2012 lookbook

The H&M A/W 2012 lookbook has arrived online, and it is a serious corker. I’ve had a feeling that, between designer collaborations, H&M had kind of lost its own aesthetic along the way, but this selection of A/W duds places …

Tue, May 15, 2012, 10:30

   

The H&M A/W 2012 lookbook has arrived online, and it is a serious corker. I’ve had a feeling that, between designer collaborations, H&M had kind of lost its own aesthetic along the way, but this selection of A/W duds places it firmly back in the running. It can’t help, of course, that Zara has been cornering the high fashion-inspired segment of the high-street market for the past six seasons or so – but the folks at Inditex should be worried if these pics are indicative of what is coming down H&M’s line.

Of course, we’ll have to wait and see if Ireland will get these designs – and then, which stores will get them. You can guarantee that not all stores will, and that Dundrum or South King Street may be the only stores to stock the higher end items. This wouldn’t be a new departure for H&M – their designer collaborations rarely reach outside the city limits, and the red carpet collection as part of its Conscious line didn’t even make it to the Republic. I wonder if coming to Ireland was even worthwhile for H&M? I feel like it hasn’t done quite as well as perhaps the Swedish bigwigs thought it would.

I really hope this is a new direction H&M is heading in – pared-back separates in slick fabrics with sleek silhouettes and a lot of attention to detail, without overwhelming us with said detail. More pics after the jump.

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