Rosemary Mac Cabe

Hemlines, heels and haute couture – your daily dose

The day I made an enemy of American Apparel (welcome to the past)

This is the story of a moment in my not-so-distant past, a moment in which I was blonde and, evidently, a mite more body-confident than I am now. American Apparel had just opened in Dublin, and my idea was  to …

Fri, Mar 30, 2012, 15:31

   

This is the story of a moment in my not-so-distant past, a moment in which I was blonde and, evidently, a mite more body-confident than I am now. American Apparel had just opened in Dublin, and my idea was  to write a piece – with explanatory photographs, for my sins – to illustrate how to wear their particular brand of bodycon (remember, this was 2009, before bodycon became the teenage uniform of choice) without having their particular brand of body.

In hindsight, this was not the best idea I’ve ever had – and the folks over at American Apparel didn’t seem to think so, either. An insider later told me that the staff in the Westmoreland Street store were slightly irked at my use of their product – most brands will be quite particular about how their items are portrayed, and to have their blend of Brooklyn hipster chic appropriated by a distinctly un-hip, non-Brooklyn burd, well, that wasn’t to their taste.

Still, even now I’m pleased with how the pages turned out – check ‘em out below, and keep on scrolling for more of the pics, all by Irish Times photographer extraordinaire, Alan Betson.

And my personal favourite:

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