Rosemary Mac Cabe

Hemlines, heels and haute couture – your daily dose

Edun S/S 2012 campaign

I don’t think I’ve written about Edun before – the ethical brand founded by Ali Hewson and currently designed by Sharon Wauchob – but I remember, when I worked in Brown Thomas, that there was this amazing crisp cotton Edun …

Mon, Feb 27, 2012, 08:30

   

I don’t think I’ve written about Edun before – the ethical brand founded by Ali Hewson and currently designed by Sharon Wauchob – but I remember, when I worked in Brown Thomas, that there was this amazing crisp cotton Edun dress that was top of my payday list. I just changed my mind when I realised it was too short for workwear, so I wouldn’t get my full staff discount. Sob!

I haven’t thought about Edun since then, but this spring/summer campaign from the brand has them at the forefront of my consciousness. I love this blend of nature and fashion – it’s such a beautiful, fashion way of presenting an ethical brand, without shoving any of its environmental credentials down your throat.

This model, whose name I have entirely forgotten, also opened for Burberry just this past week. Talk about making great waves …

Have you ever bought anything from Edun? Is it a brand you like?

PS It’s wedding week on Fash Mob! Which basically means I’ll be posting lots of wedding-y things along with stuff such as this post, which is not really about weddings but has a guy and a girl kissing / generally being romantic and therefore could be construed to be weddingy. So. Yeah.