Rosemary Mac Cabe

Hemlines, heels and haute couture – your daily dose

Edun S/S 2012 campaign

I don’t think I’ve written about Edun before – the ethical brand founded by Ali Hewson and currently designed by Sharon Wauchob – but I remember, when I worked in Brown Thomas, that there was this amazing crisp cotton Edun …

Mon, Feb 27, 2012, 08:30

   

I don’t think I’ve written about Edun before – the ethical brand founded by Ali Hewson and currently designed by Sharon Wauchob – but I remember, when I worked in Brown Thomas, that there was this amazing crisp cotton Edun dress that was top of my payday list. I just changed my mind when I realised it was too short for workwear, so I wouldn’t get my full staff discount. Sob!

I haven’t thought about Edun since then, but this spring/summer campaign from the brand has them at the forefront of my consciousness. I love this blend of nature and fashion – it’s such a beautiful, fashion way of presenting an ethical brand, without shoving any of its environmental credentials down your throat.

This model, whose name I have entirely forgotten, also opened for Burberry just this past week. Talk about making great waves …

Have you ever bought anything from Edun? Is it a brand you like?

PS It’s wedding week on Fash Mob! Which basically means I’ll be posting lots of wedding-y things along with stuff such as this post, which is not really about weddings but has a guy and a girl kissing / generally being romantic and therefore could be construed to be weddingy. So. Yeah.

Sign In

Forgot Password?

Sign Up

The name that will appear beside your comments.

Have an account? Sign In

Forgot Password?

Please enter your email address so we can send you a link to reset your password.

Sign In or Sign Up

Thank you

You should receive instructions for resetting your password. When you have reset your password, you can Sign In.

Hello, .

Please choose a screen name. This name will appear beside any comments you post. Your screen name should follow the standards set out in our community standards.

Thank you for registering. Please check your email for the activation code.

We reserve the right to remove any content at any time from this Community, including without limitation if it violates the Community Standards. We ask that you report content that you in good faith believe violates the above rules by clicking the Flag link next to the offending comment or by filling out this form. New comments are only accepted for 10 days from the date of publication.