Avoca S/S 2012
Last week I headed along to Avoca on Suffolk Street with my lovely – and much missed! – intern, Hannah, to check out what the Irish store has up its sleeves for S/S 2012 (how mad to think about S/S …
Last week I headed along to Avoca on Suffolk Street with my lovely – and much missed! – intern, Hannah, to check out what the Irish store has up its sleeves for S/S 2012 (how mad to think about S/S while I’m in London thinking about A/W … fashion can be confusing!). I learned a lot at the press preview – for example, that Avoca’s Anthology label is stocked in more than 1,800 stores worldwide. Did you know that?!
The Irish-owned store is very much about colour, print and almost rural influences – lots of knits, lots of soft, natural fabrics and even their own jeans (which I also didn’t know about). I particularly loved the shirt in the middle with the mixed florals and the kaftan on the bottom right, which would be great for the beach but which I’d definitely wear with skinny jeans and ankle boots in winter / Irish summer!
The thing I usually don’t like about Avoca’s clothing is their tendency to take a perfectly nice item and add twee detailing, but this season appears to be much more restrained – see, for example, the coloured buttons (as opposed to buttons in the shape of flowers); the gorgeous simplicity of the swing coat on the top right; and the simple but oh-so-cute prom dress on the top left.
What do you think? Is Avoca a destination that you like when it comes to fashion, or do you go for the baked goods and leave with a cup every single time? (Or is that just me?)