Diary of an intern – day two
Transition-year student Hannah Copeland is with me for a week. Check out day one here! Well, day two. Today we did a lot of press and attended a few events. I thought it was really interesting learning about PR because …
Transition-year student Hannah Copeland is with me for a week. Check out day one here!
Well, day two. Today we did a lot of press and attended a few events. I thought it was really interesting learning about PR because I never really knew about that side of things in the fashion industry.
First of all was Lifestyle Sports. We went to the offices beside their shop in Henry Street. They showed us the new collection of men and women’s sportswear; the main brands were Nike and Adidas. They really had thought of everything when designing – in some of the tops there were holes in the hood so you can still wear a ponytail while going running!
Next it was on to the BT2 S/S 2012 show. This was the first fashion show I’ve ever been to so I was really excited. One of the main attractions was the launch of Karl Lagerfeld’s new label ‘KARL’. Other big designers that featured in the show included DKNY, Diane Von Furstenberg, Marc by Marc Jacobs and COS.
After that, we went to Avoca. Here we were shown the new pieces coming into the stores soon. There were some really nice pieces, and in particular a lot of colourful prints for summer.
Lastly it was the Diet Coke / Benefit event. These two companies are collaborating so when you buy Diet Coke, you could win make up products from Benefit. Basically what will happen is – there will be a code on the top of every can and when you go onto the website and type it in, you will see if you’ve won or not. A really good idea I think!