Of late I’ve been yearning for those magazine editorials of the 1990s, where the girls were happy, sunkissed, rolling around on the beach or in the hay … just looking, basically, like they’re enjoying life. It was a time before heroin chic, before models lost that extra two stone, before Kate Moss and Karlie Kloss and Abbey Lee.

It’s a time that I Love Wildfox harnesses and throws out, day after day after day. Hot girls having fun! Can I get a hell yeah?!