Rosemary Mac Cabe

Hemlines, heels and haute couture – your daily dose

Cher Lloyd’s Swagger Jagger, a fashion recap

There are some tasks in life that are worth their effort levels. And there are some, such as this one, in which I went through Cher Lloyd’s video for Swagger Jagger twice, screegrabbing each outfit – oh, and any stills …

Tue, Aug 9, 2011, 10:30

   

There are some tasks in life that are worth their effort levels. And there are some, such as this one, in which I went through Cher Lloyd’s video for Swagger Jagger twice, screegrabbing each outfit – oh, and any stills in which she looked particularly like Cheryl Cole – which don’t feel particularly worth it before, during or afterward. In any case, you can never say I don’t work hard for my readers. Read on for my painstaking version of events.

Lloyd’s debut video is a riot of colour and “street style”, although not, perhaps, as we know it – the Sartorialist would be hard pressed to find any minimalist chic here. Still, the styling is admirable, to say the least: no earlobe is left unadorned, no sartorial stone unturned.

Cher’s hair is quite ombréed. How very current of her! She’s wearing a leather jacket and tracksuit bottoms, and walking along the street with a beatbox, in a scene reminiscent of that great movie masterpiece, Honey.

The random writing on the wall frightened me at first, but then I took a look at Cher’s actual website, and realised she’s running with quite a messy graffiti theme. Not, as this still may suggest, a lumberjack theme.

Cher wishes she’d gone to the toilet before she started shooting her video. But I do love her “kicks” (yes, I’ve seen Step Up 3D).

Does Cher remind you of anyone here? Could it be – dare I say it – her mentor, Cheryl Cole?! Behold! Spitting image, I tell you.

Now bear with me here, because what I say might be difficult, but . . . I quite like this. It’s a balm to the eyes after the riotous mayhem of Cher’s previous outfits, and I’ve grown to appreciate a certain level of ab definition, in my old age.

Honestly, it’s just like a scene out of Step Up 2 The Streets. Or, you know, a Britney video. Either or.

I think Cher realises the error of her ways. Either that or she’s just heard the mastered final version of her song which is, in conclusion, dire. And I should know, I’ve listened to it twice.