Rosemary Mac Cabe

Hemlines, heels and haute couture – your daily dose

Clarks A/W kids’ press day

Was Clarks as a big a part of your childhood as it was of mine? No? Take a look at this and come back to me: Now that I look at it again, it’s a bit menacing, isn’t it?! Anyway …

Thu, Jun 30, 2011, 10:30

   

Was Clarks as a big a part of your childhood as it was of mine? No? Take a look at this and come back to me:

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Now that I look at it again, it’s a bit menacing, isn’t it?! Anyway no matter: I loved those ads and, as a result, I was fairly obsessed with getting Clarks magic steps shoes for my every activity. I was seven, so I didn’t do that many activities, to be fair. So when Clarks contacted me about coming to the Morgan in Dublin to take a look at their A/W kids’ range, I was more than enthusiastic.

The thinking behind the range is to provide shoes suitable for kids that are comfortable, wearable, durable, and won’t damage little feet that are still growing. All of the shoes are really easy to get on, with zips and velcro fastenings, and they start off with these gorgeous patent ballerinas – with an ankle strap to prevent them falling off:

They come in a range of colours. What I think is really sweet about these is that it allows kids to wear shoes that are, in a way, adult-style – and in fact that’s one of the other aims of the ranges: to give kids the kind of choice they see their mums getting.

I want these boots for myself! Seriously, the boot range is great – and Clarks is also doing a series of really practical shoes for activities such as hiking and walking around in the muck. And, let’s face it, it’s a rare child you’ll leave in the outdoors without them finding a muddy puddle to leap around in.

Look at these! Just like little Uggs, but with zippers and a whole lot more support.

Expect the A/W range in stores from the end of July / August – prices start at €39 and go up to a maximum of €62 for knee-high boots.

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