Rosemary Mac Cabe

Hemlines, heels and haute couture – your daily dose

Forever 21 revisited

A couple of weeks back – or months, where has the time gone? – I wrote a post about how I just can’t get on board with Forever 21. I had tried. Ish. I’d gone in, you know, looked around, …

Wed, Jun 29, 2011, 12:30

   

A couple of weeks back – or months, where has the time gone? – I wrote a post about how I just can’t get on board with Forever 21. I had tried. Ish. I’d gone in, you know, looked around, and I’d gone back out again. It wasn’t for me (I’d decided).

But no sooner had I published the post than I got a communiqué from young James at Thinkhouse, the company that does PR for Forever 21, saying that he’d love for me to come in and have a walk around with one of their stylists, to see if they could change my mind.  Hello, PR companies! If there was a clever way to do something, this would be it. THIS RIGHT HERE [because I can’t go bolder than bold, unfortunately) is good PR. James didn’t send me a gift card or an item of clothing; he didn’t try to woo me with discounts and freebies. Instead, he took time out of his day to go, “you know what, I’m sure we can change your mind”.

But did they?

Firstly, and here’s something I hadn’t realised, Forever 21 is massive. Really, really big. I’d only ever gone in the Henry St door, done a quick mooch, and mooched straight back out again. I hadn’t really taken any time to have a look around. Now, you could argue that you shouldn’t have to – that the items around the door are the ones that should entice you – and maybe you’d be right, but I believe in second chances and, above all else, in giving time to whatever you’re doing*.

We walked around all of the space and I was shown the various different trends and clothing lines, which are fairly comprehensive, and I really liked some of it, which amazed me. I still think it’s a little younger than my demographic, but there are definitely items – and a lot of them – that I would buy, especially for holidays and casual wear. Really sweet tops, and not in tiny-tiny sizes. PLUS, I tried on a dress in size large that looked, to me, like a size 8. But it fit! Which goes to show: try before you dismiss.

Also, check out their new colour pop range, which I really like.

So the verdict, in case my rambling confused you: definitely not all for me, but that don’t mean I can’t (and won’t!) shop there.

* Okay, it’s a new mantra, but it’s effective. Hanging with a friend? Leave your phone on silent (I’m still working on this one). Be where you are, don’t be anywhere else. Why would you?

Sign In

Forgot Password?

Sign Up

The name that will appear beside your comments.

Have an account? Sign In

Forgot Password?

Please enter your email address so we can send you a link to reset your password.

Sign In or Sign Up

Thank you

You should receive instructions for resetting your password. When you have reset your password, you can Sign In.

Hello, .

Please choose a screen name. This name will appear beside any comments you post. Your screen name should follow the standards set out in our community standards.

Thank you for registering. Please check your email for the activation code.

We reserve the right to remove any content at any time from this Community, including without limitation if it violates the Community Standards. We ask that you report content that you in good faith believe violates the above rules by clicking the Flag link next to the offending comment or by filling out this form. New comments are only accepted for 10 days from the date of publication.