Rosemary Mac Cabe

Hemlines, heels and haute couture – your daily dose

Zoe Kravitz for Asos magazine

I probably do a little more waxing lyrical about Asos than I should here, but it is one of my online faves, and its email newsletters are usually quite pleasant, too, so what’s a girl to do?! As part of …

Mon, Jun 13, 2011, 14:30

   

I probably do a little more waxing lyrical about Asos than I should here, but it is one of my online faves, and its email newsletters are usually quite pleasant, too, so what’s a girl to do?! As part of the site’s embracing of all things online, it does a regular fashion magazine, which, obviously, aims to sell Asos’s clothes, but features interviews with up-and-comers, and unlike some other fashion magazines, doesn’t use this as an excuse to deck them out in their knickers and ask them about their diets.

This month’s star is none other than Zoe Kravitz (IMDB tells me she has a special character for her “e”, but you’ll have to imagine it because, honestly, who has the time?!) of X-Men: First Class* fame – and, you know, being Lenny Kravitz and Lisa Bonet’s daughter.

I would buy this magazine, were it on newsstands. I think it’s a really strong cover – there’s something very Beetlejuice about it, yet simultaneously a bit Willy Wonka and very Vivienne Westwood. The magazine itself, obviously, is interactive, so everything you see, you can buy, or watch a video of, or be hooked up with an extra link. Really slick.

I do wonder, however, how “kooky” Kravitz is, of her own volition? Because magazines seem to love putting her in these eclectic shoots, with patterns and textures everywhere, giving the impression that she’s just this crazy market-loving hippy kid, when in fact she could be far more Gossip Girl than any of us realise.

I had my first 99 of the year at Forbidden Fruit. It was aces. The 99, and the festival. (I wrote about it here.) Do you read the Asos magazine? Do you do a lot of reading online? Do you have an iPad, and if so, do you read magazines on it? I want one, specifically so I can do that, but I’m not sure if it’s worth shelling out for.

* X Men: First Class is really rather rubbish. James McAvoy is pleasing, and Michael Fassbender is obviously one of the hottest men to ever walk the planet, but as far as plots go, it really has none, and everything happens rather quickly and confusedly. In fact, the best thing about it is learning just how educated Kevin Bacon is: he literally speaks every language going. It’s amazing.