Rosemary Mac Cabe

Hemlines, heels and haute couture – your daily dose

Menswear: Spotlight on Mr Porter

I love it when online shopping sites do clever things with their mailing lists, from My-Wardrobe‘s fashion forecast to Asos‘s seemingly weekly discounts, they’re a great way to encourage you to shop when you might otherwise not even think about …

Tue, May 31, 2011, 14:30

   

I love it when online shopping sites do clever things with their mailing lists, from My-Wardrobe‘s fashion forecast to Asos‘s seemingly weekly discounts, they’re a great way to encourage you to shop when you might otherwise not even think about it. (I did say you, rather than me; I think about shopping pretty much 24/7.)

So when Mr Porter‘s digest landed in my inbox, I did a little double take – ways to wear check shirts, you say? I love a check shirt (have I mentioned that recently?) so I was particularly interested in this story.

This is a fairly basic look, but it’s so clever the way they do it – four items, two of which you can’t see, presented as an “outfit” and, cunningly, without prices. Because, you know, if you have to ask . . .

For some reason this reminds me of Niall Breslin from The Blizzards (who I saw the other day and is way taller than I thought he was! Weird). Anyway it’s a cute look, although I’d go for a blue rather than a red check. There’s something about pink shirts that just screams London boy to me.

Cute! And I love the Ray-Bans although, between you and me, I was away recently and they were selling brilliant copies at some market stall for €10. I know, I know, so wrong – but when something is prohibitively expensive for no reason whatsoever, I do find myself baulking at it.

ANYWAY! The point of this sorry story is, Mr Porter is very clever, and check shirts are never going out of style. Never. Love.