Rosemary Mac Cabe

Hemlines, heels and haute couture – your daily dose

Club Tropicana at A|Wear

I’m never sure if A|Wear needs the line in between the A and the W. In the store signage, I think it has it, but then when I see it written, no one ever bothers. So what’s a girl to …

Fri, May 27, 2011, 12:49

   

I’m never sure if A|Wear needs the line in between the A and the W. In the store signage, I think it has it, but then when I see it written, no one ever bothers. So what’s a girl to do? (Even A|Wear itself, despite using the line in its website banner, uses A/Wear in its online description, although that forward-slash does seem to have come out of nowhere, and honestly I’m agin’ it.)

Back to the point! A|Wear’s spring/summer collection came bounding into my inbox approximately 10 years ago, where I forgot all about it, and have just rediscovered it during one of my monthly email culls. Hurrah! And here it is, in all of its juicy tropical holiday glory.

It’s not just the colours that I love about these shots, but the languishing models, just lying around, enjoying the 1970s-style summer breeze in their block colours. In other words, j’adore.

(This is what I’d describe as a little doll dress, and though it looks nice in the photograph, it is not for grown-ups. That’s about all I’ll say on the subject.)

Now, though I do love these photographs, and the styling, and the shoes, I wonder: do we love or hate A|Wear? Oh, I know, we should love it, because it’s Irish, and good value, and very on-trend, but I find the fit of a lot of A|Wear clothes leaves a lot to be desired. Just, you know, the armpit is slightly off, or the waistband is too low (or too high), or there’s not enough room for my boobs or, and more insultingly, there’s too much room. How about you? Fan or no?

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