Rosemary Mac Cabe

Hemlines, heels and haute couture – your daily dose

Have you shopped in Forever 21?

I was really excited about its opening here – and it’s rare nowadays that a store opening gets me excited. I remember, for example, being over the moon when we finally got Boots in Ireland. I’d spent years of my …

Wed, Apr 27, 2011, 14:59

   

I was really excited about its opening here – and it’s rare nowadays that a store opening gets me excited. I remember, for example, being over the moon when we finally got Boots in Ireland. I’d spent years of my life asking my London-based aunt to visit, just so she’d bring their Vitamin E cream and, you know, some lip balm, over with her and now, finally, I could provide for myself!

But Forever 21 had somehow managed to keep my interest. It was a store I’d go into on my infrequent trips to New York, and I’d inevitably come out with one or two cheap-as-chips pieces, so when it opened in Ireland I was all about it. But then . . .

I go in every now and then.  Usually only to one floor. I look around, I feel a little shocked at how small everything is. Not even size-wise, but length-wise. I feel a bit old, really, in Forever 21. I look at the dresses and I think, “well that’s where they get them then”, and I half-heartedly mooch around the knits before sloping back out again.

But the thing is, I know people get great stuff there. The picture above is an example of something I might see on a Swedish fashion blogger I follow; or on that girl from Atlanta, Georgia, who wears the darlingest vintage-meets-high-street concoctions. So what is it about Irish Forever 21? Is it just me or does it leave you (c)old too?