So today is no smoking day – ASH Wednesday, geddit? – but apparently no one told La Moss, who was spotted earlier today on the catwalk for Louis Vuitton in Paris, smoking a cigarette.

As this is my 68th day off the cigarettes, I am coming from a place of acute smugness with this, but this image honestly makes me feel a bit sick. I understand why fashion designers feel the need to push the boundaries when it comes to being innovative and creative and avant-garde . . . but this isn’t even shocking – smoking is the least of Moss’s bad habits, and that’s no secret.

What do you think? Would it put you off Louis Vuitton? Marc Jacobs? Kate herself?