Rosemary Mac Cabe

Hemlines, heels and haute couture – your daily dose

FitFlop S/S 2011 range

Last Thursday, FitFlop held an exhibition of its S/S 2011 offerings in the RHA. Shoes were displayed on a bed of flowers (camomile?) in one of the building’s back rooms, and I for one was a bit shocked by the …

Tue, Mar 8, 2011, 11:46

   

Last Thursday, FitFlop held an exhibition of its S/S 2011 offerings in the RHA. Shoes were displayed on a bed of flowers (camomile?) in one of the building’s back rooms, and I for one was a bit shocked by the variety the brand has to offer, having heretofore assumed that it was just, eh, one FitFlop in varying colours and a limited-edition Swarovski one that was out of everyone’s price range. My bad!

These were my favourites – a limited-edition ruffled suede design. They are, genuinely, so pretty. The FitFlop allegedly works by virtue of something called a “wobble board” inside its sole. Do any of you have FitFlops? Do you notice a difference? I have a pair of Reebok EasyTones and, though I do notice a little bum pain when I wear them, I don’t quite feel like J-Lo yet and suspect you may have to wear them non-stop for weeks to see any huge difference.

The trainer selection is also really cute – “like fancy Dubes”, as a friend of mine put it – and I especially love the muted colours of the guys’ shoes. But I wonder: what men buy FitFlops? Is there a specific age range? I don’t quite know why I’m wondering these things when I should have more important things on my mind, such as, where is Justin Bieber, but I digress.

These wouldn’t be my cup of tea, but they show the versatility of the range. You can really get everything – from plain “I’m going travelling this summer” FitFlops to fancier “I’ve kicked off my heels at a wedding” shoes. And I’m fully aware that they wouldn’t be everyone’s cup of tea, but there’s no doubting that they’d be better for your feet than Havaianas, say, especially if worn for long periods of time.

Aaaah, doesn’t everything look cute in kidswear?