Rosemary Mac Cabe

Hemlines, heels and haute couture – your daily dose

Spring/summer advertising

You really know the new season has arrived when the glossy magazines start displaying spring/summer advertising. Usually, it’s a great break from the dark colours and heavy fabrics of A/W: silks, light cottons, candy colours . . . well what …

Fri, Jan 14, 2011, 11:09

   

You really know the new season has arrived when the glossy magazines start displaying spring/summer advertising. Usually, it’s a great break from the dark colours and heavy fabrics of A/W: silks, light cottons, candy colours . . . well what do you think about this season’s batch?

With the exception of Louis Vuitton, I find these ads a little disappointing, seasonally speaking. They haven’t provided that bright pop that the end of winter ought to herald. The Vuitton one, though – heaven. Sumptuous, beautiful – like a really expensive, decadent sweet shop.