Rosemary Mac Cabe

Hemlines, heels and haute couture – your daily dose

Shearling, check, leather, camel – Next A/W 2010

Next has really taken the Marks & Spencer formula and turned it around to their advantage with this A/W 2010 showstopper, on a TV screen near you. It’s a great ad, channelling Gossip Girl season four, where Blair and Serena …

Mon, Oct 4, 2010, 10:30

   
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Next has really taken the Marks & Spencer formula and turned it around to their advantage with this A/W 2010 showstopper, on a TV screen near you. It’s a great ad, channelling Gossip Girl season four, where Blair and Serena take Paris, and offering a selection of Next’s newest fashions, crucially, on live models, moving around in the clothes – this is why catwalk is such a great ad for clothing; moving models can show an outfit so much better than still images on a website, for example (which is where Asos excels; its “see runway” function has so often been the clincher for me between buy and avoid).

But tell me this: have you ever purchased anything on Next online? What’s your experience been like? I think it’s next on my hit list, but as I just did a bit of damage on Topshop this weekend, I may need at least five working days off to recover.