Rosemary Mac Cabe

Hemlines, heels and haute couture – your daily dose

Heatons goes ecommerce – and, surprise! It’s quite brilliant

As I type this, I’m watching Hollyoaks because, obviously, I have a very busy and fashionable life. And they have changed the opening credits! AND the opening music! I don’t like it much at all, I’ll not lie. It looks …

Fri, Sep 24, 2010, 10:30

   

As I type this, I’m watching Hollyoaks because, obviously, I have a very busy and fashionable life. And they have changed the opening credits! AND the opening music! I don’t like it much at all, I’ll not lie. It looks a bit like Hollyoaks imagined by the Jetsons, where we should all have robot cars and housekeepers (wouldn’t that be sweet?!). We should move on, but I fear change.

The point of this post is, Heatons, that stalwart of the Irish mammy scene, has gone ecommerce and, to celebrate the launch of the online store (or, to drum up publicity for said online store) they sent me a €25 voucher. (Speaking of which! Have you entered my competition to win a €100 Penneys gift card?!) So I wandered over, fully expecting to find nothing that tickled my fancy as, well, Heatons is where I went with my Mum when I was 14 and she was refusing to spend Topshop money on me.

This is what I bought from Heatons – and it came to roughly €30. The skirt is lovely in real life; long enough, fits quite well and a lovely colour. The bra is, well, a lace bra, and the scarf is really nice, although a little on the skimpy side. So sue me! I like my scarves thick and, well, plentiful, as far as fabric is concerned.

Slight quibble aside, I was pleasantly surprised. It’s true, there is a lot of stuff on the site I wouldn’t be seen dead in – although the same could be said about Topshop. The only difference there is that I might like half of it, whereas with Heatons I liked around 20 per cent. I’d still definitely give it a look, especially around holiday time for swimwear, lingerie and for the odd bargainous bit of fashion loveliness.

Try to get over your preconceptions and let me know how you get on if you take the leap!