Rosemary Mac Cabe

Hemlines, heels and haute couture – your daily dose

The dirty world of photocalls

Ireland has a bad habit of making the most sexist and offensive photocalls imaginable. Have something you want to say about waste management? Well, how perfect! Let’s get an Irish model in a bikini and stand her in front of …

Tue, Aug 10, 2010, 12:30

   

Ireland has a bad habit of making the most sexist and offensive photocalls imaginable. Have something you want to say about waste management? Well, how perfect! Let’s get an Irish model in a bikini and stand her in front of a wheelie bin! Got a new promotion going on at a budget opticians? Let’s get an Irish model in a bikini and, eh, whack a pair of glasses on her.

Which is why this photocall, for Haagen Dazs‘s summer days, was quite refreshing. A fully-clothed woman, with a man, having fun? Well, if this is the revolution, you can count me in.