Rosemary Mac Cabe

Hemlines, heels and haute couture – your daily dose

One for the boys – the Southern Threat

Every few days, The Ones 2 Watch release an email update with new faces or new editorials; this one is the latest, a menswear spread entitled The Southern Threat. You may have noticed that menswear doesn’t feature too highly on …

Wed, May 12, 2010, 09:01

   

Every few days, The Ones 2 Watch release an email update with new faces or new editorials; this one is the latest, a menswear spread entitled The Southern Threat.

You may have noticed that menswear doesn’t feature too highly on Fash Mob, which is partly because I know very little about it and partly because it always seems a little basic. Most menswear spreads feature T-shirts and jeans, men in various moody poses with at least two trilby variations. This editorial caught my eye because it approaches menswear in an avantgarde way – much like we approach womenswear.

Here, the emphasis isn’t on the pieces themselves, but on the editorial as an entity in its own right, which is refreshing. The photographs, by Rodrigo Carmuega, is breathtaking, and the styling, by Vale Polnoroff, is subtle but impressive – a male take on the nomadic goddess trend we’ve been seeing pop up everywhere of late.